This section, and chapter in the book, can help you with questions, and answers, you might have about customers. It´s also about a very unique thing we now have access to, but did not have before; a digital feedback-loop. How to really, really, leverage with the help of it?
Use the commentator-field (if your comment does not get published instantly, just wait for a while, in worst case even a day or so…spam-filters are not that perfect, yet, I ´m not able to be behind the curtain fixing all that when I´m sleeping).
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Stop Nobody Move 
Kathrine Switzer’s Boston Marathon
In 1967, Kathrine Switzer became the first woman to run the Boston Marathon as a numbered entry, despite attempts from the race manager to physically remove her from the race. Even after the first doubts of her trainer (which was back than an usual thing to train in secret with the boys team) she managed to convince her trainer and he became her biggest supporter. Switzer’s determination to finish, despite societal norms and immediate obstacles, showcases the resilience needed in entrepreneurship to overcome barriers and societal expectations. Her story is a powerful example of breaking through feedback loops that discourage deviation from the status quo, encouraging entrepreneurs to persevere through resistance and criticism.
resource: https://kathrineswitzer.com/1967-boston-marathon-the-real-story/
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Hi Mischa, Your story about Kathrine Switzer is an excellent example of how to break through barriers and change the status quo. Not only inspiring, but her determination highlights the entrepreneurial spirit of resilience. Furthermore, the story swerves to show how determination creates progress, even in the face of criticism. Best, Hailey
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Mischa; You do really have a point. A feedback-loop easily creates a “status quo-situations” (Could sometimes even enforce it). And then it actually does not matter if that feedback-loop is digital, or as in this case “human”.
It is not that uncommon at al that a digital feedback-loop just supports things that “already is”, and does not lead to really new ideas. A pretty good example of that could actually be Netflix. Have you noticed what their “recommendation-engine” suggest you to watch next? It more or less easily just suggest you to watch the same kind of movies you already have seen. And how would you then find the movie that “you might not find by yourself, would like to watch, but did not know that you would like to watch, before starting to watch it?” That matter is actually a really hard thing to fix “tech-wise”.
This also explain why a viral phenomena on the net sometimes “really becomes viral” (it just have to pass a certain “barrier/level of attention” and then the engines just enforces it, makes it even bigger than already).
Another way to articulate more or less the same thing is this: “Why is there no random bottom to push at Google Search”?
And then…if heading back to your story…would perhaps no-one come up with the unusual idea that Switzer did.
In the development of tech this is sometimes we tend to forget. Yes, we can know a lot by a digital feedbackloop. Also that way provide people with things that they did not already know that they perhaps wanted, but said yes to when we gave it to them. But in order to achieve radical changes, really be “entrepreneurial” (do what Switzer did) we might actually have to step outside the “world of digital feedback-loops”, even though we might know that they can be useful.
In other words; being “really” entrepreneurial might actually become a bit difficult if we focus to much on what digital tech of today actually can do.
Thanks for a great story. Its really worth chewing a bit upon. I mean: how come she even “dared” to do what she did?
Breaking a norm is easier said than done. But sometimes; exactly what one should do.
By the way; here is a saying that you perhaps can have use of: “We never get anywhere in life, unless we are willing to break a norm. But, we neither get anywhere in life, if the only thing we constantly do is to break norms. The trick is to know; when, and how, to do it”. 🙂 Well, I don´t know who said it, or if it is just a saying that floats around anonymously. And it shouldn´t be taken to serious. But isn´t there still something to it?
/Henrik Blomgren
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The Story of Jackie Robinson
Jackie Robinson, a legendary figure in American professional baseball, made history in 1947 by becoming the first African American player in Major League Baseball (MLB). Prior to his arrival, MLB was segregated, prohibiting non-white players from participating in the league. This long-standing policy not only reflected racial segregation but also reinforced the prejudiced belief that non-white players lacked the qualifications and abilities to compete at such a high level. However, Robinson’s joining the Brooklyn Dodgers shattered these racial barriers.
Robinson faced immense social pressure and challenges due to racism. He endured insults and discrimination from opponents and spectators alike on the field. Despite these adversities, his outstanding athletic performance and admirable personal character won him widespread respect. His resilience and determination not only led to his success in his career but also significantly contributed to advancing racial equality in American sports and society at large
https://www.history.com/news/jackie-robinson-color-barrier-baseball
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American football is well known for being a rough and violent sport. To new fans, it can seem unplanned or uncoordinated with players seemingly improvising every play.
If you look at the sideline, however, you will notice that often as soon as players come off the field, they are shown the plays they just performed on a tablet by coaches or other players. They are given instant feedback by their coaches on how to incrementally improve their moves, positioning and strategy and implement it on the very next play. They use constant feedback to gain any edge over the competition. This feedback can also be very helpful for new ventures so that they can adjust to the existing market and improve in real time.
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This story provides a fresh perspective on American football, highlighting the crucial role of instant feedback on the sidelines. By drawing parallels with business ventures, it underscores the universal value of real-time adjustments for success.
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This story was great to read and refreshing as most of us in Europe are reading mostly football related news. I like the comparison you draw with new ventures.
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